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Hollywood director stars in Tourism NZ ad

Hollywood director James Cameron has taken time out from working on his three Avatar sequels to star in Tourism New Zealand’s latest global campaign.

A world renowned explorer and environmentalist, Cameron is passionate about discovery.

“When you see something you have never seen before, it’s a wonderful experience. It’s like a living painting; it’s never the same view two days in a row,” he says.


Though it seems a random pairing, Cameron owns an estate north of Wellington, where he and his family divide their time between New Zealand and California.

Sharing his love of all things kiwi, Cameron says:

“There is so much to see and experience and you can do it all because everything is so close together. We go on hikes, cycle the incredible trails, kayak in the ocean and walk through the forest. If you enjoy the outdoors and you enjoy a sense of adventure, you’re not going to be able to beat this place anywhere in the world.

“If you happen to like helicopters like I do, you could see ten of the most stunning places you’ll see in your lifetime in a day. If you are driving, an hour and a half or two hours, the country just unrolls toward you like an IMAX film.”


In a collaboration with Tourism New Zealand, Cameron and his actress wife Suzy Amis Cameron (who you may recognise from Titanic) spent four days filming on New Zealand’s spectacular South Island.

The couple walk on the Tasman Glacier, kayak through a Dart River canyon and get a bird’s eye view of Blanket Bay by helicopter. They also hike the alpine Routeburn Track, cycle beside Lake Pukaki and visit Mount Alfred in the Glenorchy area near Queenstown.

See the gorgeous video below:

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Chris Ashton

We're Chris Ashton and Simon Ceglinski, two Aussie travellers with a love of exploration and adventure, and the odd bit of luxury thrown in. We seek out street art, street food, and scuba diving wherever we go, and prefer the road less travelled over well-worn tourist paths.

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